It is now officially the holiday season. And shoppers are ready to stock their internet shopping bags with unbelievable bargains. On the other side, businesses have begun experimenting with numerous marketing methods in order to increase their customer base.
Naturally, any business would want to advertise their products and services during this time of year.
Will this year’s Holiday Shopping be any different?
According to Forbes, internet usage soared by 50% to 70% during the pandemic.
As stated previously, the pandemic has had a tremendous impact on customer behaviour. As a result, it makes more sense to pursue digital marketing methods in order to increase user acquisition. Businesses can employ brand marketing and advertising strategies to differentiate themselves from the competition. It has been established to be effective in attracting the target audience.
What are the top digital marketing methods that brands adopt?
Google/Facebook Ads
Advertisements are an excellent technique to effectively convert a large number of users to consumers. There are a lot of people who use Google and Facebook. This makes them an excellent source of lead generation, user conversion & brand awareness.
Companies can boost their everyday sales by creating ads with festive themes and utilizing the appropriate keywords. Shoppers are more likely to purchase if they are offered additional discounts or last-minute deals around the holidays.
Search Engine Optimization
In order to increase traffic and sales, it’s important to use the right keywords, in the right quantity.
It’s getting more and more competitive out there for online shops. There’s no use in having a great store or offering a huge discount if clients aren’t aware of it or can’t easily locate it online. As a result, the website must be optimised for both content and images.
The appropriate analysis of festival-related keywords can assist in the comprehension of customers’ requirements. There are a lot of people that look for “best online deals” throughout the holiday season, and if these terms are included in a marketing plan, it will result in greater traffic and sales. As a result, the website’s sales will rise significantly in the search engine results.
Social Media Platforms
Nowadays, social media is the most powerful medium available. As a result, it is critical to select the most effective social media platform for your product in order to achieve the greatest outcomes. Brands invest additional time and resources in their marketing efforts in order to engage customers via user-generated content.
Social media platforms wield enormous influence, with hundreds of thousands of active users eager to contribute their perspectives and experiences. As a result, brands’ social media strategies are at the top of their priority list when it comes to reaching out to their potential client base.
Engagement Campaigns
Engagement campaigns help businesses attract customers feel more connected to a brand when they take a quiz or a poll with content they can relate to. The following are some instances of these campaigns:
- Using quizzes, polls or surveys on the types of gifts people would want to receive.
- Prized competitions for likes or shares.
Video Marketing
Videos are more than merely an entertainment medium. They are critical in encouraging consumers to make buying decisions. According to a 2017 Google post, videos play a significant role in the buying journey, particularly when they purchase a car (90%) or a mobile phone (36%).
Sending out e-mails and texts
Promotional offers and discounts can be shared with clients via email. Many people can be reached via e-mail and SMS, making them a simple method of reaching your target audience.
Also, it’s one of the most cost-effective ways to get the word out about your products and services. Promotions, specials, and seasonal product lines could be highlighted in an e-mail with a festive feel. Another way to get them to open your e-mail is to use a tantalising subject line that makes it impossible for them to ignore it.
Push Notifications
Digital marketing’s newest and most effective tool is push notification.
Push notifications are becoming increasingly popular in the marketing arena. Push notifications are five times more likely than emails to be opened, according to recent studies.
Consumers’ smartphones can be programmed to deliver offers and promotions tailored to their preferences. It is the quickest and most convenient strategy for attracting customers. They are most suited for mobile apps since they can send customers directly to the product page within the app, where they may make a purchase and then complete the transaction.
Conclusion
With careful preparation and implementation, a good digital marketing strategy may help you increase sales throughout the holiday season. When it comes to attracting new clients to your online store, there are numerous ways to do so.
If you’re interested in finding out more about Digital Marketing Tactics, we need help with your business. Give us a call here.
FAQs About Campaign Management in Digital Marketing
Q. What is campaign management in digital marketing?
A. Campaign management in digital marketing involves planning, executing, monitoring, and analyzing online marketing strategies to achieve specific business objectives.
Q. Why is campaign management important for festive season promotions?
A. Effective campaign management is crucial during the festive season to capitalize on increased consumer spending, attract new customers, and maximize sales through targeted marketing efforts.
Q. How can Google and Facebook Ads boost festive season campaigns?
A. Google and Facebook Ads can target specific audiences with festive-themed ads, utilize keywords related to holiday shopping, and offer special deals to enhance visibility and drive sales.
Q. What role does SEO play in campaign management during the holidays?
A. SEO plays a key role by optimizing websites with festive keywords, improving search rankings, and attracting organic traffic looking for holiday deals and products.
Q. Can social media platforms enhance holiday marketing campaigns?
A. Social media platforms are effective for holiday marketing by engaging users with festive content, user-generated campaigns, and leveraging influencers to increase brand visibility.
Q. What are engagement campaigns and how do they work in digital marketing?
A. Engagement campaigns involve interactive content like quizzes, polls, or contests to engage customers, build brand awareness, and foster a sense of community during the festive season.
Q. How effective is video marketing in festive digital campaigns?
A. Video marketing is highly effective for festive campaigns as it can showcase products dynamically, create emotional connections with holiday themes, and influence purchasing decisions.
Q. What is the significance of email and SMS marketing in holiday campaigns?
A. Email and SMS marketing are significant for direct communication with customers, sharing exclusive offers, and personalized messages to encourage purchases during the holiday season.
Q. How do push notifications contribute to festive digital marketing efforts?
A. Push notifications contribute by delivering timely and personalized festive offers directly to consumers’ mobile devices, prompting immediate action and increasing conversion rates.
Q. What are the best practices for campaign management in digital marketing during the festive season?
A. Best practices include understanding customer behavior, creating holiday-themed content, leveraging multiple channels, optimizing for mobile, and using analytics for continuous improvement.
About Author
Hitesh Dhawan
Founder of Neuronimbus, A digital evangelist, entrepreneur, mentor, digital tranformation expert. Two decades of providing digital solutions to brands around the world.