Your website is your online first impression. It will only determine whether people hire you for your services or purchase your products.
It’s important that you have a website that has a good ROI. But how can you make sure that your website is a success? No doubt, with trust. You are supposed to make people have faith in you, or else they’ll simply go somewhere else.
Visitors evaluate on different trusting factors like web design, navigation as well as simplicity of browsing. If something didn’t appear or feel right, they just move on.
Therefore, if trust is so important how do you ensure people have faith in you as well as your website? Following instructions will help you how to build trust online…
Get the right design
The design of your website is perhaps the first thing you have to deal with when building trust online. If your website does not have a good design, people will think you sell ‘cheap’ products or services. So, put in some decent amount of money into getting an out of the ordinary web design.
Offer easy navigation
People can get frustrated with websites that have poor navigation, as it leaves them confused. Make it as stress-free as possible for people to find precisely what they’re searching for.
Get the right copy
Your website copy is extremely important. It’s a chance to communicate your important messages and attract visitors to dig deeper into your website. If your copy is average with poor sentence structure then people will question your products or services quality. Also, if you’ve offered too much copy you might confuse people, making them leave the site and visit some other one. If you lack confidence in writing, employ an expert copywriter to write your website’s copy.
Have quick page loading times
There is nothing more annoying than coming across a website that is slow and takes a lot of time in loading up. Your website load times should be as fast as possible. You just have one opportunity to win over your visitors, therefore give them no reason to be uninterested in your site and go somewhere else.
Connect fast and effectively with visitors
To further build trust online ensure you reply fast to any queries, questions or tweets. Keep in mind, if somebody has contacted you after exploring your website; it means your site has been able to impress its visitors. It’s now up to you to how to grab hold of them.
About Author
Hitesh Dhawan
Founder of Neuronimbus, A digital evangelist, entrepreneur, mentor, digital tranformation expert. Two decades of providing digital solutions to brands around the world.